Natural Beauty brand Weleda has a new productline to introduce: Almond bodycare. What better way to introduce these supersoft and nourishing products than in wintertime, just when you and your skin need it the most?

Everybody needs a little bit more attention for itself in the winter, especially when the sky seems grey all the time and it just keeps raining. Be soft to yourself and Weleda takes care of the rest.

Within this ‘soft to yourself’ theme there were a series of posts on social media with tips how to treat yourself. With these posts we popped the question to send pictures of your soft moment and to upload these on the activationpage of Weleda. On Blue Monday, the most depression day of the winter, the winner got a supersoft suprise!

Client: Weleda
Made while working at and with Branding a Better World.

Art direction: Saskia Kempers
Concept: Saskia Kempers
Copy social media : Anneke van de Watering