In assignment and in collaboration with Kindvall we developed the concept for ‘Voedingscentrum’ campaign ‘Bak goed, bak goudgeel’ , with this video and print ads as a result. Go for gold (and as little acrylamide as possible) with these tips. Acrylamide is a harmful substance that gets released when you bake starch products too long and too hot. Also check out the site full of tips & tricks for a golden result.

To be seen as an online commercial, print (magazines), Facebook, Instagram and branded content on (amongst other things) 24kitchen.

Client: Voedingscentrum
Agency: Kindvall
Animation: Studio Mals